After revealing its bold new Xetic cushioning tech last week, German sportswear giant Puma has released the first shoes to feature the innovation, a range of shoes done in collaboration with Porsche ...

Add Yahoo as a preferred source to see more of our stories on Google. “If I go to the office, nobody wears a tie anymore,” Becker continues, noting that the current way of looking at building a ...

On the eve of their just-released athletic collection, I sat down with the CEOs of Porsche Design and Puma, Jan Becker and Björn Gulden, to discuss their new menswear collaboration and what it’s like ...

Footwear is a key piece for a driver since it's directly responsible for speed and brake control. Combining the classic Porsche yellow with engine-inspired graphics, this new collection from Puma aims ...

Puma and MIT Design Lab hope to shape the future of athletic wear with new "biodesigned" technology. They have created sneakers called Breathing Shoes with "deep learning insoles." The Breathing Shoe ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come ...

Retailers focusing on sustainability can realize a number of benefits, including improved customer sentiment, great employee engagement and lower costs. Athletic brand and retailer PUMA has ...

Small crossovers and SUVs are one of the hottest segments right now in the automotive industry around the world, and Europe is no exception. It’s only natural then that automakers try to offer as many ...