For an industry where the purchasing process was long defined by showrooms, a handwritten number slid across the desk and ...

4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Apple is streamlining its iPhone purchase process with the launch of the ‌iPhone‌ SE, and has introduced a new buying method that allows customers to purchase T-Mobile and AT&T devices without ...

Many consumers are accustomed to using technology to purchase goods and services, big and small. Shopping for a vehicle is no exception. Buyers are eager to embrace digital tools designed to help them ...

The procurement process is composed of symbiotic moving parts. When components don’t communicate efficiently, breaks in the supply chain occur, causing costly errors, lost time and missed ...