This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Quantitative data management and analysis uses numbers in its methods, while a qualitative approach involves text. According to Norman K. Denzin and Yvonna S. Lincoln, the authors of "Handbook of ...

This is a preview. Log in through your library . Abstract Assessment of community knowledge and practices relative to a given health problem is a critical but often neglected first step in the ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

The advanced methods training provided through the MCAP graduate certificate will combine formal and informal training with experiential learning in order to promote the rigorous, multimethod ...