Query groups uses AI to cluster similar search queries. The new card shows total clicks per group and highlights groups trending up or down. Query groups will roll out over the coming weeks to high ...

You can avoid Google's AI summaries in your search results by simply adjusting your query. Or just switch search engines altogether.

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue ...

Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search. In this article, we’ll ...