A new statistical tool can help researchers get meaningful results when a randomized experiment, considered the gold standard, is not possible. A new statistical tool can help researchers get ...

Randomized experiments have long been a cornerstone of scientific research. And many tech companies run randomized tests to learn from the huge amounts of data their customers generate. In 2019, ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...

Randomized controlled trials (RCTs; sometimes referred to as A/B tests) are considered the gold standard for evidence in science and medicine. If you took anything away from your Research Methods 101 ...