Everyone likes to be rewarded and that’s no different for residents living in a multifamily community. Marketing done by the people living on these properties reaches much further and is one of the ...

Happy residents are a powerful, living-proof marketing solution in an active adult community. Their satisfaction, which often leads to referrals, is a key factor in the community’s lift-off and ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...