Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

While 2023 was the year of the loyalty program, 2024 was the year that restaurant operators perfected the loyalty program for the modern customer. Most major foodservice brands have launched digital ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

Some rewards programs keep it simple by offering dollar amounts off your purchase, while others tempt loyal customers with free food or beverages — and you’re virtually guaranteed a birthday perk.

Rewards programs at fast-casual restaurant chains are rising popularity so NBC’s Christine Romans joins TODAY to breakdown which ones are worth signing up for and how to use them to get the most bang ...

Loyalty programs are a dime a dozen these days, with restaurants seemingly tripping over themselves to offer customers rewards. But for every Starbucks, with its passionate fanbase and astronomically ...