Starbucks Announces Major Change to Royalty Program
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Starbucks is bringing back its tiered loyalty program.
Starbucks Rewards is revamping its program to reward its most loyal customers the most by bringing back two status tiers and introducing an all-new top tier.
Starbucks sees a second straight quarter of growth in sales of stores open at least a year, in a sign that the turnaround is taking shape.