In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: ...

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...

As the marketing and technology landscape is continuously evolving, getting customers' responses and conversions is no longer a straightforward thing. It is not just about creating clever campaigns ...

When the time comes to get in line to ask the chief financial officer (CFO) for budget money for cloud services, will you be ready to compete with everyone else in the organization who also has their ...

Marketers need to ask certain questions to identify those complications and calculate an accurate return on investment. An accurate return on investment for B2B marketing is notoriously difficult to ...

Asset tracking ROI, or return on investment, refers to the business process for determining the value offered by assets in relation to the costs of buying and maintaining them. Ideally, a business ...

This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data. Calculating ROI for SEO is one of the biggest struggles most SEO ...

Return on investment is an economic measure used to determine the efficiency of an investment by comparing the net benefit to its costs. To evaluate any investment -- stocks, bonds, options, rental ...