adexchanger

With GAM Going Direct To Buyers, SPO Is The New Normal

What even is the difference between a DSP and SSP anymore? Google Ad Manager (GAM), which is Google’s sell-side business, is reportedly pursuing direct deals with the buy side – the implication being ...
adexchanger

SSPs Can Do Buyer Direct, Too; How Wordle Guides Became An SEO Bubble

Call it supply-path optimization, transparency or premium publisher marketplaces. Whichever you choose, Digiday writes, it “amounts to disintermediation.” In recent years, DSPs have leapfrogged SSPs ...
WWLP-22News

GROWTH OF DIRECT DIGITAL HOLDINGS' COLOSSUS SSP REFLECTS STRONG RESULTS GENERATED FOR MULTICULTURAL & GENERAL MARKET PUBLISHERS AND LEADING BRANDS

SSP Kicked Off 2022 With Significant Revenue Growth – Q1 2021 vs Q1 2022 Marks 540% Upswing – Driven by Diverse Marketplace Approach & Opportunity for Marketers to Invest in Under-Represented ...
Campaign Asia

Why SSPs are more valuable than ever

The industry has long advocated for a shift towards more direct paths between buyers and sellers to increase efficiency and enable more transparent access to critical data and inventory. Whilst ...
Mena FN

Pixalate Unveils US Connected TV (CTV) Seller Trust Index 2.0: First Independent SSP Rankings On Arbitrage Vs. Publisher-Direct Rates 20+ CTV Ad Sellers (Ssps) In Q4 2025

(MENAFN- GlobeNewsWire - Nasdaq) United States Connected TV (CTV) STI 2.0 now rates CTV ad sellers by arbitrage risk and invalid traffic (ad fraud) risk across Roku, Amazon Fire TV, Apple TV, Samsung ...