What is your average conversion rate? MarketingSherpa posed this question for their 2014 Ecommerce Benchmark Study. Nearly 3,000 e-commerce sites responded with reports of sales conversion rates ...

PERQ, an incentive-based marketing company, had recently rolled out Salesvue's sales acceleration and business intelligence solution and was reporting that it had boosted the calls it was able to make ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. From digital ads to SEO campaigns, marketing teams pour a lot ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

You did all the right things. You put together a nice-looking website, you have great-looking photos, and you wrote clean sales copy. Still, your sales conversions aren’t where you would like them to ...

In his book 80/20 Sales and Marketing, marketing and advertising expert Perry Marshall explains how you can transform your sales and marketing results without extraordinary effort. In this edited ...

They send up something small to share to see what you’ll do with it. If you move quickly to a solution, or nod and pivot ...

Jim Mitte, an Entrepreneurs’ Organization (EO) member in Michigan, is the founder and president of Turtlehut, which provides internet marketing solutions focused on driving sales and revenue growth ...