From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

“Pulse is a breakthrough data product that will greatly improve segmentation and targeting around the globe,” said Peter Stark, executive vice president of Veeva Data Cloud. “We look forward to ...

Pharma and life sciences teams gain access to Alpha Sophia–crafted niche audiences built on real-world billing, ...

New Segmentation Capabilities From MessageGears Give Marketers More Autonomy and Targeting Flexibility The latest features reduce manual workloads for enterprise teams, making it easier to build and ...