This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

If you’ve got teeth, then you’ve almost certainly dealt with tooth sensitivity before. So many factors can contribute to sensitive teeth, making brushing and enjoying life’s simple pleasures ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief ...

Many people suffer from sensitive teeth, feeling a twinge when drinking something cold or hot, or from eating sweet or sour foods. Sensitive teeth can be caused by a few factors. "It could be due to ...

Ever sink your teeth into a delicious bowl of ice cream only to wince in pain due to sensitivity? Maybe you experience this sensation when drinking cold water or biting into a hot meal, too. Welp, you ...

The toothpaste aisle, like so much of life, is filled with plenty of claims that seem too good to be true. One of these false promises, a recent study in Scientific Reports suggests, might be that ...

NEW YORK — In an effort to bring faster relief to the millions of consumers who suffer from tooth sensitivity, Colgate-Palmolive has developed the new Colgate Sensitive Pro-Relief toothpaste.

Supermarket brands offer a variety, each marketed to address specific concerns such as whitening, sensitivity, and gum health. But what is best for your smile? Bad breath haunts the best of us, so ...

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