When I was 18, I had a dream of starting my own business. I had always been passionate about entrepreneurship and wanted to create my own social-media agency. But as a young, unknown entrepreneur, I ...
Short-form clips of long interviews and shows are taking over the internet. But behind the sea of social media clips are ...
Victor Potrel is Vice President of Platform Partnerships at TheSoul Publishing, a digital studio that creates positive original content. There is nothing new about content that is less than a minute ...
In APAC, a renowned mobile-first region, the popularity of short-form, mobile-friendly video content has skyrocketed in recent years. Considered easily digestible, immersive and engaging, more ...
Opinions expressed by Entrepreneur contributors are their own. Over the past decade, YouTube has grown to become one of the largest and most popular video-sharing platforms on the internet. With over ...
In this episode of Galaxy Brain, Charlie Warzel talks with the business writer Ed Elson about the rise of the “clip economy”—the idea that short video clips pulled from podcasts, livestreams, and ...
Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...
CEO Josh D'Amaro said the company will continue to invest in existing franchises, as well as work to "take creative risks to ...
Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...
When faced with fierce competition, it is human nature to mimic one’s rivals. While this can sometimes be effective, other times it might fail to yield the desired results. One example of a popular ...