A new study shows how slot machines' “near misses” capture attention and how re-educating the brain can break the spell.

The modern gaming industry operates on player engagement and retention. While high-quality content is the primary draw, the most effective monetization systems rely on psychological principles that ...

Slots have been one of the most popular casino games since the late 19th Century, in large part because the basic idea behind them hasn’t changed. You give the slot machine's dials a spin, match the ...