A parent's guide to Lego Smart Bricks

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...
Stuff

Lego’s smart brick has been eight years in the making – I spoke to the man behind it

When Lego first showed me Smart Play in action at CES 2026, my immediate reaction was pretty simple: this feels magical. Not techy. Not attention-grabbing. Just… fun in the way Lego usually is when it ...
AOL

Lego's high-tech Smart Brick is dividing its adult fanbase

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...
TechCrunch

Lego Smart Bricks introduce a new way to build — and they don’t require screens

Lego announced its new Smart Play system at CES 2026 on Monday, adding interactive, responsive Legos to the famously analog franchise. The Smart Play system includes a 2×4 brick, Smart Tag tiles, and ...