In the patent data, Apple says that producing three-dimensional (3D) sound effects in augmented reality (AR), virtual reality (VR), and mixed reality (MR) applications is challenging because existing ...

That all makes Dolby Atmos sound great, but until music streaming services make it possible to download songs in both ...

Apple will reward record labels and artists who offer their music in spatial audio, a relatively new audio format that is more immersive than regular stereo. According to a Bloomberg report, artists ...

Forward-looking: Samsung and Google have teamed up to challenge one of the biggest names in immersive audio – Dolby. The two companies have announced Eclipsa Audio, a new open-source spatial audio ...

It doesn't matter if Spatial Audio with Dolby Atmos is good, because it's already the future of Apple Music and the larger music industry, for better or worse. Let us explain. Apple announced Spatial ...

With THX’s Spatial Creator plug-in for Digital Audio Workstations (DAW) creators can create immersive music mixes that are different from Dolby Atmos. Content creators looking for a low-cost option ...

Consumer Electronics Show 2026 - THX Ltd, the legendary audio and video certification and technology company, today announced ...

Apple says Spatial Audio gives artists the opportunity to create immersive audio experiences for their fans with true multidimensional sound and clarity. Dolby Atmos is an immersive audio experience ...