It’s been standard practice for a prospective client to ask for spec work, which gives the client an idea of the agency’s creative chops before making a hiring decision, but the times they are a ...

After 20 years of working at some of the most successful advertising firms in Toronto, Zak Mroueh decided to strike out on his own. After resigning as a partner at Taxi, a creative agency, he’d spend ...

The practice of new business prospects asking ad agencies to provide spec work prior to handing them the business has become standard in the advertising business. Agencies complain but pretty much ...