Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Millions of people are turning to ‘subliminals’ for self-improvement, from boosting their mood to supposedly growing a few inches, but do these videos cause more harm than good? There is a scene in ...

The idea that people can be subliminally influenced is ancient—historical evidence suggests that in the fifth century B.C., Greek thinkers attempted to employ subtle yet persuasive language to ...