If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

Digital marketing technology is changing and evolving at a rapid rate. A week doesn’t go by that we don’t read about or meet with a vendor that has a new method of targeting, tracking, delivering or ...

IBM has announced a new partnership with customer intelligence vendor BlueKai for tag management. Through the partnership, BlueKai will integrate its Data Management Platform with IBM’s tag management ...