Your business probably expends a great deal of time, energy and money targeting your primary customer base. Your secondary target audience is also important, though, and targeting this group can help ...

Identifying a target audience allows marketers to craft meaningful marketing communication messages. Your target audience is a particular group of people, identified as the intended recipient of an ...

It has been difficult to shake the linear communications model that many of us were taught. The underlying assumption of the linear model – that the goal of effective communication is to get a message ...

Understanding why it is important to identify a target audience for your press release is crucial for the success of your communication efforts. Tailoring your message to a specific audience not only ...

It can be daunting to know where to begin when researching your target audience. If you give it a quick Google, you will see a multitude of tools vying for your interest and offering insight after ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

It’s critical for your business to create crave-worthy products and assemble an all-star team of employees. But all of that is moot if you don’t have the most important ingredient of all: an ...

The target market segmentation of your business is a crucial component to define within a business plan. Here's a few tips on defining your market. The target market segmentation of your business is a ...

One key component of any marketing program is determining a target audience. That is, once you’ve developed a message, who do you want consuming it? Ask yourself: Who should care? And who will care?

Opinions expressed by Entrepreneur contributors are their own. How well do you know your audience? It’s a question that every entrepreneur must carefully consider if they wish to make their products ...