If adoption for new TV measurement currencies seems slow, it’s probably because they still don’t fit neatly into existing agency buying workflows, which are used to Nielsen-based demos. But that’s ...

That’s the assessment from SVB MoffettNathanson analysts Craig Moffett and Michael Nathanson, who have analyzed “cord-cutting” by consumers saying no to high cable TV service bill. With fewer ...

Netflix has chosen France to test its first channel offering. Named Direct, the linear channel — which is only available to subscribers — will air French, international and U.S. feature films and TV ...