A recent taste-test video featuring Chris Kempczinski, the CEO of McDonald’s, has unexpectedly sparked a playful fast-food ...

Burger King released its own taste test video featuring CEO Tom Curtis after a clip of McDonald's CEO Chris Kempczinski went ...

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...

If you don’t know it already, YouTube enables creators to see video insights that tell them how well their content is performing. Not only can they see the ...

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. The feature first launched to select creators last year but is ...

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

YouTube has streamed live events in the past, but it looks like it’s getting ready to make scheduled live video streaming a more permanent fixture. Partnering with a handful of its content partners, ...