THE WEEK

Threads: will privacy fears scupper Meta’s Twitter ‘killer’?

Meta has launched Threads, a text-based app to rival Twitter, in a “bold attempt to lure users away from its floundering competitor”, said Kari Paul in The Guardian. Tweet of clay: will Twitter’s ...

Integral Ad Science Expands Meta Content Block Lists to Threads

Integral Ad Science (IAS), a global leader in media quality, today announced the expansion of its AI-driven Meta Content Block List optimization solution to Threads feed. This expansion of its Social ...
techtimes

Threads Test ‘Dear Algo’ Feature Where Users Could Request Content They Want to See on the Feed

Meta CEO Mark Zuckerberg shared a post that says they are launching a new test on Threads that will allow users to take advantage of the "dear algo" as a feature. The "dear algo" posts have been ...

Hey @meta.ai is that true? Threads is testing a Grok-like AI feature

Meta has spent the last couple years giving its self-titled AI chatbot prominent placement in its apps and now it's Threads' ...
Mashable

Who is actually using Threads?

This month, Threads announced that it reached 400 million monthly active users — nearly as many as X (née Twitter). That’s almost half a billion people. Meanwhile, Big Bang Theory delivered ...
Engadget

Threads users still barely click links

Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be Meta's ...
Fast Company

Threads just achieved its biggest milestone yet

Meta’s Threads is on a roll. The social networking app is now home to more than 400 million monthly active users, Meta shared with Fast Company on Tuesday. That’s 50 million more than just a few ...
Marketing Interactive

IAS expands Meta content block lists to Threads

Integral Ad Science (IAS) has expanded its AI-driven Meta content block list optimisation solution to Threads feed, giving advertisers added brand safety controls across the fast-growing social ...
Forbes

Threads Finally Passes X—Zuckerberg’s 2-Year-Old Platform Passes Musk’s In Daily Users

Threads, Meta’s text-based social media platform that sought to capitalize on user frustration with the Elon Musk-owned X, overtook its competitor in daily active users on mobile devices worldwide for ...
Mashable

Threads’ disappearing ghost posts might not be gone for good

UPDATE: Oct. 30, 2025, 5:32 p.m. Meta confirmed to Mashable that Threads ghost posts appeared in web searches after the 24-hour expiration period and that the issue had been fixed as of Oct. 30. "We ...
WTVD

Everything to know about Threads, the Meta-owned app set to take on Twitter

Mark Zuckerberg and Elon Musk averted a cage fight last month but the companies they oversee -- Meta and Twitter, respectively -- are set to square off in direct competition. Meta, the parent company ...
afaqs!

Integral Ad Science expands Meta content block lists to Threads feed

Integral Ad Science (IAS) has expanded its AI-driven Meta Content Block List optimisation solution to Threads feed, extending ...