“When working in historical houses, I love to create a balance of color and light— often painting the walls a soft neutral white (Farrow & Ball’s All White is a favorite) and then punching the trim, ...

There are many studies on the impact of specific colors in marketing, but you need to carefully match your message with the color. There is no specific color or shade that is best for all marketing.

eBook The State of AI in Customer Experience 2025 How AI, human talent and unified platforms are driving up to 20% higher customer satisfaction and measurable ROI. Read now Guide Getting Started with ...

Pantone has chosen its “Colors of the Year” for 2020, and they are a study in contrasts: “Illuminating,” a sunshine-y yellow; and “Ultimate Gray,” which is... pretty gray. The New York Times posits ...