With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

An App Tracking Transparency antitrust investigation is underway, on the basis that Apple requires third-party apps to ask permission for tracking, but the company does not do so for its own apps. The ...

Apple is doing good on its promise, and it may have been later compared to its earnings report earlier this year, but this new App Store Transparency Report sums up what happened in 2022. The company ...

Activist investors have called on Apple to provide more detail on App Store removals, and the company has agreed — but only for certain disclosures. Led by US investor Azzad Asset Management and ...

With the widespread use of smartphones, laptops and other devices, concerns about privacy in apps become more important every day. Many apps, websites and streaming services demand substantial ...

A new report estimates that Apple’s app privacy policy – aka App Tracking Transparency – will cost social media companies almost $10B in the second half of this year. It says that’s because their ...