Transparency has become such a prominent part of our vocabulary lately that it reminds me of the old Groucho Marx TV show when a contestant saying the magic word was awarded a $100 bill. In the recent ...
“Transparency” was chosen as the marketing word of the year for 2016 in an online survey of Association of National Advertisers members, as reported by the organization in a blog post. Transparency ...
“Transparency” was voted the “word of the year” for 2016 by members of the Association of National Advertisers. The finding, which is the third consecutive year the ANA has polled its members to name ...
Research shows that increased transparency from an organization’s leadership builds trust and thus, greater employee buy-in, engagement and satisfaction. But what is transparency? And how can it help ...
Gtmhub’s Jenny Herald notes that employees feel the disingenuous use of the word. Just about half of employees don’t believe that their employers are open and upfront.
Companies that want higher levels of customer confidence should focus more on removing surprises. Confidence isn’t created by explanations. It’s created by consistency and clear expectations.
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