Nowadays, the word “insight” is used by many market researchers to describe the means by which companies and brands can understand their customers’ tastes, motivations and needs. These insights allow ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...