Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

A group of friends toast each other at a restaurant. While inflation has led to costs rising across numerous industries, the food industry is taking a significant hit. Grocery store costs are up 13.5% ...

Loyalty programs have been helping organizations retain customers, encourage repeat purchases and promote brand advocacy for decades. However, some organizations still shy away from measuring return ...

Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Opinions expressed by Entrepreneur contributors are their own. Chances are your loyalty program is failing. While north of 80% percent of Americans are enrolled in them, most are used once or twice ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...