I’ve watched as the UX industry has spent years developing rigorous, value-adding processes to help companies create experiences, products, and services that have shaped or enhanced our lives. At the ...

This story includes interviews with Facebook UX researcher Shivani Mohan and Kyle Meyer, a product designer at Facebook. We’ve all been there: You get a friend request from somebody you don’t ...

A recent article in Entrepreneur magazine listed “inadequate testing” as the top reason why startups fail. Inadequate testing essentially means inadequate or sub-par user research that leads to poor ...

Forbes contributors publish independent expert analyses and insights. I write about the intersection of psychology and technology. Skeptics of user experience research often point to the following ...

Yet this shift raises a tougher question: can AI really capture the hesitation, emotion, and contradictions that often reveal what users think and feel? Maksim Kozlov That's the problem space Maksim ...

However, start-ups face one very significant obstacle before scaling becomes an issue, before hiring more engineering blows the budget up and before burning too much money becomes the final nail in ...