Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Digital transformation of industries has prompted the value of data to skyrocket over the past few decades in particular. Nowadays, companies from all industries worldwide actively pay for access to ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

Data analysis is critical for decision making, but if the numbers are misinterpreted, decisions based on those conclusions could lead companies or individuals astray. That’s why it’s important to ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. Data analytics can help small ...

As technology continues to evolve, it promotes changes to business models and surprises those who are unprepared. Businesses change their strategies and the way they operate. New threats and ...

The word “analytics” still gets bandied about quite a bit without people understanding what it actually means. We wanted to take a deeper look into the Devils’ analytical approach: who is involved, ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...