Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity CEO Matthew Bromberg revealed during an earnings call that the company is preparing to unveil a beta version of 'a new Unity AI that eliminates the need for coding' at the GDC Games Festival in ...

Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts. The post Unity will soon let you create casual games using simple text prompts appeared ...

Unity AI will soon be able to create complete video games via natural language prompts. This is promised by Unity CEO Matthew Bromberg, according to the industry magazine Game Developer in an ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai are the inaugural members. Jia Li leads the development of advanced human-like AI agents and has a background at Google Cloud AI and Stanford.

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Wall Street loves writing obituaries too early. Back in 2020, for example, Unity Software (U) was one of the hottest IPOs in tech. Investors couldn’t get enough of the pitch: a rendering engine that ...