Do hashtags matter? This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven ...

Twitter is allegedly testing to remove Hashtags on the platform, and this decision is to focus on paid links and branded content to get a highlight for different businesses and partner companies. This ...

Twitter (now X) and hashtags are inseparable. But for most marketers, hashtag strategy remains stuck in a 2015 mindset: stuff your tweet with trending tags and hope for the best. That approach doesn’t ...

Elon Musk’s disdain for hashtags is well-known, but the new Twitter CEO proudly declared that #wearesoback and appeared to be embracing the power of social media trends. Previously, in March earlier ...