Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...

Snap, Snapchat’s parent company, is expanding its suite of AI tools for creators. At this year’s Snap Partner Summit in Santa Monica, California, Snap announced a new feature, Easy Lens, that ...

Snapchat is launching a new Lens that lets users create and edit images using a text-to-image AI generator, the company told TechCrunch exclusively. The new “Imagine Lens” is available to Snapchat+ ...

Snap today announced a new 2021 fund of $3.5 million that will be directed toward supporting Snapchat Lens creators and developers who are using the company’s Lens Studio tool to explore the use of AR ...

Snap launched Lens Studio in 2017, enabling Snapchat creators to make AR lenses for the app. Since Lens Studio launched, many studios have focused their businesses on developing AR lenses. These AR ...

October is here and that means it's time for spooky Snaps. While Snapchat usually has quite a few Halloween Lenses to choose from, you can easily make your own Lens. If you're ready to get creative, ...