Which

First Utility rebrands as Shell Energy

With over 10 years’ experience writing about consumer affairs, Sarah leads on energy content at Which?, helping customers navigate the market and exposing poor practice. More than 700,000 homes are ...
This is Money

First Utility rebrands itself as Shell Energy - and switches all 700,000 customers to 100% renewable electricity from today

First Utility, Britain's seventh largest energy supplier, has confirmed it is to be rebranded as Shell Energy and is switching all of its customers to 100 per cent renewable electricity. From today, ...
Marketing Week

‘We didn’t want to repaint things’: Shell Energy on rebranding First Utility

Shell Energy is launching its first marketing campaign since it rebranded from First Utility as it looks to leverage the strength of the Shell name while keeping its challenger status. The campaign ...
Reuters

Shell to buy British retail energy supplier First Utility

LONDON (Reuters) - Royal Dutch Shell has agreed to buy British household energy and broadband provider First Utility, stepping up competition to the "Big Six" suppliers whose dominance of the market ...
The Financial Times

Shell buys UK independent energy supplier First Utility

Simply sign up to the European companies myFT Digest -- delivered directly to your inbox. Royal Dutch Shell will take on British Gas and the other “big six” household energy suppliers in the UK after ...