A value proposition statement clearly and concisely describes the unique value of a company's products and services. Phrased differently, it is the company's core objectives, which set it apart from ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

This column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

Financial advisors striving to grow their practice face a range of challenges. One of the most important is crafting an effective value proposition that will set an advisor apart from the competition.

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

What Is A Value Proposition? A value proposition is a concise and compelling statement that outlines the unique benefits and value a product, service, or offer provides to customers. It serves as a ...

According to a recent report by Brian Solis of the Altimeter Group, 88% of companies are undergoing a formal digital transformation effort in 2014. These companies are amongst those who are realizing ...

We know that effective teaching is the single most important in-school factor for improving student achievement. It follows that attracting and retaining excellent teachers will improve district ...

The Ohio State University’s Ohio Manufacturing Institute grew out of the work of the research team that wrote Driving Ohio’s Prosperity, a report released in the early months of the Great Recession.

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