Who needs a catchy headline, anyway? Every time the game’s leading golf ball manufacturer announces either a new ball or a fresh iteration of an existing one, it’s big news on tee boxes all around the ...
The theme of Titleist's 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. Keep reading ...
The new Titleist Tour Soft and Velocity golf balls may not grab all the headlines of the company’s world famous, tour-played Pro V1 family, but don’t be fooled. The audience for these products is just ...
The challenge with making golf balls softer-feeling is doing so without compromising resiliency. That’s especially true for the category of golf balls aimed at more average golfers as compared to ...
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