You might say it’s just a pigment of your imagination ...

Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. Blue shampoo is ...

Is purple a real color? Scientists think everything we've ever believed about the color purple may not be true due to the shade's wavelength.

Sweet Protection just lit the match on summer style with their new Hyper Violet colorway — this one pops! Whether dropping into chunky singletrack or hammering road and gravel miles, the new Hyper ...

For decades, people have wondered about the true color of acting legend Elizabeth Taylor's eyes: Were they blue velvet, dark denim, deep purple or vivid violet? Such is the legend surrounding the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (AP) — “I think it pisses God off ...

Shop fan-favorite tea kettles, canisters, and other kitchen pieces in the darling shade.

Across highways, parking lots, and neighborhood streets, drivers are noticing an eerie violet glow where familiar white streetlights used to shine. The shift is not a design trend or a secret tribute ...

NEW YORK (AP) — “I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it,” Shug tells Celie in Alice Walker’s “The Color Purple.” Consider it a many-layered ...