We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

AI has made it dramatically easier to make artificial "personalities" within a matter of minutes. A few natural language commands dictating how the "persona" looks and talks is enough to get the job ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Influencer marketing has evolved from a trend into a ...

Pope Leo XIV is warning that the rise of AI chatbots and virtual influencers could trigger a crisis of loneliness.

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...