Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2024. Augmented reality and virtual reality are about a lot more ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Continuing its push to bring the metaverse into the real world and not just the virtual world, Niantic Inc., the company behind the popular augmented reality game “Pokemon Go,” today announced the ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related ...

Lacoste announced another virtual store powered by Emperia featuring its summer collection on Wednesday, according to details sent to Retail Dive. The store is accessible on the brand’s website.

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

Amazon is making it easier to “try before you buy” — virtually, at least. The tech giant on Thursday launched a new try-on feature within its iOS app that uses augmented reality to show shoppers how ...

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes place ...