Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Recent research (2024-2025) consistently demonstrates the advantages of integrated AI-VR training: Knowledge Acquisition: ...

Virtual reality (VR) and augmented reality (AR) are technologies that allow users to immerse themselves in digital worlds or enhance their surroundings with computer-generated filters or images, ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

Picture this: You’re on top of an 80-story building and must wear a harness to protect yourself if you fall. But there are different kinds of harnesses lying around. You pick what you think is the ...

Prejudice and discrimination touch every corner of society, shaping the daily lives of marginalized groups worldwide. Whether it’s racial bias, cultural divides, or gender inequalities, these issues ...

Who says you can't teach an old dog new tricks? Seniors are proving that age is just a number as they dive into the world of virtual reality (VR). This cutting-edge technology is revolutionizing ...

GM's new virtual reality assembly center has already identified and fixed 494 issues without first touching a vehicle. GM has 'virtually' hosted six major build events this year with manufacturing ...

The Army has already begun some "virtual reality" training—using VR headsets to prepare soldiers to operate vehicles without needing them to be physically present at those vehicles’ location.

Army leaders said they are looking at more virtual reality and remote training inspired by civilian programs at universities.

The 20-something man walked into Stanford Health Care’s emergency department suffering from a common injury with an uncommon — but growing — cause: He broke his hand while flailing around in a virtual ...