After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...

Claire’s has launched Pierced by Claire’s, a reimagining of the retailer’s piercing business that will be supported by a new visual identity and a full-funnel marketing plan, including TV ads and a ...

Papa John's International is enacting a brand overhaul spanning its visual identity, logo and store design as it responds to changing mandates in the restaurant category, according to a press release.

A visual identity is all the graphic elements that represent your brand making it unique and recognizable When visual identity is build consistently across several channels, it builds brand ...

A powerful brand can not only differentiate your business from the competition but also build customer loyalty and drive growth. But how do companies create a robust brand identity in a crowded ...

For more than 135 years, Johnson & Johnson has provided healthcare products and solutions to people worldwide. Now, with its exclusive focus on healthcare innovation, the company is updating its brand ...

Mark manages all aspects of editorial on MarketingTech as Editor, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.