When you have a new employee joining your company, you want to make a good impression. You want to help them feel part of the team. And you likely have important first-day information to share, such ...

One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list you want to welcome them to the group with an inviting email. A ...

The welcome email is the most important email brands can send to new subscribers. Yes, even more important than all the broadcast, targeted and triggered messages combined. The welcome email is your ...

Add Yahoo as a preferred source to see more of our stories on Google. Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner.

In the second of four research reports on email marketing, Epsilon’s Email Institute and Multichannel Merchant (a sister publication of Directmag.com and Chief Marketer) analyzed the email welcome ...