You might say it’s just a pigment of your imagination ...

Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin Schrödinger. Los Alamos scientist Roxana Bujack led a team that used geometry ...

Is purple a real color? Scientists think everything we've ever believed about the color purple may not be true due to the shade's wavelength.

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...