About six weeks ago, Salesforce unveiled a new real-time data platform, Genie, that can power a company’s entire customer resource management (CRM) program. Salesforce promises that every company can ...

Developing a successful CRM program is a journey, not a destination. Like most IT journeys, it involves the interplay of people, processes and technology under the direction of a clear road map. I ...

It was about the rockiest start to a major IT initiative I’ve ever been involved in. Because I’d implemented IT marketing programs (now called client relationship management, or CRM) earlier in my ...

Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It’s time to usher in a digitally-charged CRM that utilizes the most powerful strategies and tools ...

Microsoft is preparing to launch a new version of its Dynamics CRM (customer relationship management) software that will include improved mobile applications and integrations with Yammer, Skype and ...

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology ...

Choosing a CRM for your small business can feel daunting, with many options and factors to consider. However, if you follow a few best practices, the process can be straightforward and productive — ...