Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

The long-standing model of mutual benefit is rapidly disappearing ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand gains a form of physical presence while simultaneously enhancing the digital ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

To learn more about our editorial approach, explore The Direct Message methodology. You’ve probably told yourself you’re only signing up for the points. The coffee shop rewards card, the airline miles ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

It puts a big decision directly in cruisers’ hands.

At 3Natives, we’ve always believed that fresh, high-quality food is only part of what keeps guests coming back. The rest is about how we make people feel, and our loyalty program is an extension of ...

CHICAGO, June 17, 2025 /PRNewswire/ -- For many businesses, it's a natural response to pull back on spending in the face of an adverse economic climate. Right now, we're living through a challenging ...