The Tag Barnakle malvertising group is hacking into Revive ad servers to inject and deliver malicious advertisements on unwary visitors. Most online publishers use hosted ad server platforms such as ...

This past week, Adthos introduced what it calls “the only free ad-serving technology built specifically for radio.” Athos Ad-Server is an ad sales application that replaces playout of ads by an ...

Adthos has introduced what it calls “the only free ad-serving technology built specifically for radio.” Adthos Ad-Server is an ad sales application that replaces playout of ads by an existing ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared bankruptcy in March.

Hackers have compromised more than 120 ad servers over the past year in an ongoing campaign that displays malicious advertisements on tens of millions, if not hundreds of millions, of devices as they ...

Disney‘s prowess as an entertainment powerhouse is undisputed. Aaron LaBerge, chief technology officer of the Disney Media & Entertainment Distribution (DMED) division, argues that the company also ...

YouTube appears to be stepping up its long war on ad blockers this week. The creator of SponsorBlock, a crowdsourced ad blocker, posted a tweet on Wednesday claiming YouTube is experimenting with ...

Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...