A new industry report by advertising technology company Basis has found that 87% of agency professionals believe the ...

Picking how to pay for your advertising is just as important as deciding where to advertise. Different billing and ad payment model examples serve different goals — some are better for awareness, ...

With the Hong Kong economy remaining sluggish, the adspend pie shrinking and market competition becoming more cutthroat, cracks are appearing in an already complex and fragile client-agency ...