If you’ve been in a bookshop recently, you may have seen references to BookTok – whether it’s stickers on books or whole tables dedicated to “BookTok favourites”. BookTok is a community on the social ...

What began as a cozy nook on the corner of the internet, has quickly transformed into a global phenomenon. As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations ...

Video-sharing app TikTok has been credited with making reading “cool again” among teenagers, through the hashtag #BookTok. Most BookTok posts are playful short videos, no longer than a minute, that ...

A 26-year-old woman is speaking to a camera and crying. It could be the product of anything: the contemplation of an Omicron-doomed existence, or a classic apology video. But the subject of her ...

Adult fiction has been publishing’s steadiest-selling category for the past 18 months. Unit sales of print adult fiction books were up 8.5% in 2022 over 2021 at outlets that report to Circana BookScan ...

From a bird’s eye view, I think that TikTok is a difficult platform to digest and even harder to discuss broadly, possessing so many sides, shades and issues that are always growing and evolving. Part ...

Right now, one of the biggest hubs in the book world isn’t a city, or a Manhattan high-rise, or even one particular publishing house — it’s TikTok. Marines Alvarez, a creator who has been focused on ...

In the world of books, BookTok is rising in popularity. In fact, it’s said that BookTok is making people read. BookTok’s book recommendations, releases, and reviews have amassed 185 billion views, ...

When 24-year-old Zoe Jackson scrolls her for-you-page, there are books all the way down. As a BookTok creator, Jackson spends much of her time on TikTok watching videos and recommendations surrounding ...

If you were starting to think that social media was filled purely with angry people shouting at one another for no reason, you wouldn’t exactly be wrong. But thankfully, in the depths of TikTok, there ...

In June 2020, author Emily Lockhart got an unexpected text from one of her children. It linked to a TikTok video of a reader talking about her 2014 bestseller We Were Liars. Now a YA classic that ...