As part of a brand revitalization, the super-regional bank is using jewel tones to project sophistication and harnessing its shield design in novel ways, CMO Michael Lacorazza said.

Two years after a brand refresh, the launch buzz is a distant memory. That’s when you see if the changes really took root. Some brands keep building on that momentum. Others drift back into old ...

I’ve been part of dozens of brand refresh conversations over the years, and the part people don’t talk about enough is how emotional they can be. Legacy logos, founder-era colors, old taglines and the ...

Domino’s Pizza has introduced its first brand refresh since 2012, updating visual and audio elements across its consumer touchpoints. The redesign draws on the brand's history and present identity.

We just completed a brand refresh and I keep getting asked the same question: “How do you know when it’s time?” The answer isn’t as straightforward as you might think. Brand refreshes aren’t just ...

(NEXSTAR) – Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that the company is parting ways with a consulting firm suggested to ...

Walmart is rolling out a major redesign of its Great Value brand for the first time in more than a decade. The Arkansas-based ...

Pizza Hut Singapore is marking its 45th anniversary with a brand refresh anchored on its global “Feed good times” platform, ...

The world’s largest pizza chain’s first brand refresh in 13 years touches all aspects of the company, from the boxes and staff uniforms to its logo colors and fonts, as well as adding a new jingle ...